Huawei has officially launched its Pura 80 series in China on June 11, 2025, marking a significant step in the company's strategy to reclaim its position in the premium smartphone market amid ongoing U.S. sanctions. The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra, with prices starting at 6,499 yuan (approximately $905) .(reuters.com)
📸 Revolutionary Camera Technology
The Pura 80 Ultra stands out with its innovative switchable dual-lens periscope camera system. This design allows two lenses offering 3.7x and 9.4x optical zoom to share a single large periscopic sensor via a movable prism. Unlike Sony’s variable telephoto approach, Huawei’s solution merges cost- and space-saving innovations, utilizing one sensor for both lenses and enabling a slimmer phone body. The sensor used is a large 1/1.28-inch type .(theverge.com)
Additionally, the Pura 80 Ultra features a 50MP main camera with dynamic aperture and a 40MP ultrawide sensor. All models in the series run on HarmonyOS 5.1, Huawei's Android-free operating system .(theverge.com)
📱 Design and Display
The Pura 80 Ultra boasts a 6.8-inch LTPO OLED display, offering a smooth and vibrant viewing experience. The device is IP68/69 certified, ensuring durability against dust and water. It is powered by a 5,700mAh battery, providing extended usage time .(theverge.com)
💡 Strategic Market Positioning
Huawei's Pura 80 series launch is a strategic move to regain dominance in China's premium smartphone market. The company has emphasized the advanced camera and AI capabilities of the devices, aiming to differentiate itself from competitors like Apple and Xiaomi. However, Huawei has remained silent about the chip technology powering the devices, likely due to ongoing trade restrictions .(reuters.com)
🧠AI and Object Recognition
The Pura 80 series incorporates AI features capable of recognizing and providing information about objects, such as tourist landmarks. This functionality is powered by Huawei's XMAGE technology, enhancing the user experience by offering intelligent photography capabilities .(reuters.com)
💰 Pricing and Availability
The Pura 80 Pro and Pro+ models are set to launch on June 14, 2025, with prices starting at 6,499 yuan and 7,999 yuan, respectively. The Pura 80 Ultra will be available starting June 26, 2025, priced at 9,999 yuan. The base model, Pura 80, is expected to launch in July .(reuters.com)
With the Pura 80 series, Huawei aims to redefine smartphone photography and AI capabilities, setting a new standard in the industry.(reuters.com)
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