Apple has recently announced important changes to its App Store policies specifically tailored for the European Union. This move comes as a response to new regulations aimed at increasing competition and giving users more freedom over the apps they use on their devices.
Under these new rules, Apple will now allow users in the EU to install apps from sources outside of the App Store, a practice known as sideloading. This is a significant shift for Apple, which has traditionally kept a closed ecosystem by requiring apps to be downloaded only through its official platform. The change means users can now install third-party app stores or apps directly, bypassing Apple’s usual app review process.
Apple has also clarified that developers will be able to communicate with their users outside of the app, which could include sharing offers or payment options that do not involve Apple's system. This is expected to reduce the fees developers pay to Apple on transactions made within their apps.
Despite these changes, Apple continues to emphasize that the security and privacy of users remain a priority. The company will still maintain certain protections to prevent malware and protect user data, even when apps are installed outside the App Store.
Apple’s decision follows new legislation passed by the European Commission, known as the Digital Markets Act (DMA), which targets big tech companies to ensure fair competition and reduce monopolistic control. The DMA requires Apple to open up its ecosystem to rival app stores and payment systems.
While these adjustments apply only within the EU, Apple’s announcement marks a significant shift in how the company manages its App Store worldwide. It shows Apple’s willingness to comply with regional regulations while attempting to balance user choice and platform security.
Apple’s new Digital Markets Act malicious compliance scheme is blatantly unlawful in both Europe and the United States and makes a mockery of fair competition in digital markets. Apps with competing payments are not only taxed but commercially crippled in the App Store.…
— Tim Sweeney (@TimSweeneyEpic) June 26, 2025
Developers and users in the EU can expect these changes to take effect in the near future, although Apple has not specified an exact timeline yet. The company remains optimistic that the new approach will foster a more open and competitive app market without compromising the high standards Apple is known for.
Overall, this policy change represents a notable moment in the ongoing conversation about tech industry regulation and the balance between user freedom and security in digital ecosystems.
This rewritten article is based on the original post published by GSMArena.com.
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